Case Study

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Screenshot of the poster for the Elk Grove Library's Toy Swap

Toy Swap at the Elk Grove Library

SPECS
Adobe Illustrator

DETAILS
The Art Director at the Elk Grove Library came to me asking for an eye-catching poster design for a seasonal swap planned the following month. I was given free reign on the aesthetics and layout, as long as it included all the pertinent information - date, time, location, additional details.

I drew my inspiration from vintage toy ads, specifically from print designs from the 1950s and 1960s. The most iconic image from those eras was the robot, and so I incorporated it into the design.

It's been well received and re-used for several different toy swaps since the first one.